Innova Cat Food
Natural & Healthy

Innova Dry Cat Food 15-lb bag

Established in 1992 by Peter Atkins, and John and Ann Rademakers, Innova cat food, a subdivision of Natura Pet Products, based in Santa Clara, California was recently purchased by Proctor and Gamble.

Dissatisfied with the low quality of pet foods available in department and grocery stores, the original founders took the time to consult with an animal nutrition expert in order to determine the healthiest food sources that should comprise a pet's diet.

Eventually, they created Natura Pet Products as a way of providing pet owners the high quality, holistic type of pet food every cat and dog needs to experience optimal, overall health.

Innova Cat Food Features

Natura Pet Products prides itself on providing quality Innova pet food products as evidenced by:

  • All Natura pet foods go through at least 100 different quality control measures throughout the manufacturing process of canned and dry food.

  • Natura pet foods contain no additives, artificial preservatives, BHT or BHA, or ethoxyquin, a preservative potentially correlated with birth defects and liver failure in dogs and cats.

  • Natura pet food formulas meet or exceed the Association of American Feed Control requirements regarding nutrition profiles of pet foods.

  • Supplemented with "probiotics", Innova pet foods provide cats and dogs with bacteria beneficial to intestinal and digestive health. Similar in structure to live yogurt cultures, these probiotic bacteria also inhibit the growth of pathogens capable of causing disease. In addition, probiotics reduce the amount of inflammatory cytokines responsible for arthritis and skin disorders.

  • Prebiotics or soluble fibers called oligosaccharides in the cat food promote growth of probiotic stomach and intestinal bacteria. Innova representatives report that prebiotics added during production of dry cat food include fiber sources. FOS and MOS contribute to feline gastrointestinal health and reduce the instances of vomiting in cats due to furballs.

  • Natura preserves its pet foods with vitamin E and C only.

  • Ingredients do not contain any "specific risk materials", or parts of a cow that could impart the deadly disease bovine spongiform encephalopathy, or mad cow disease. These parts include the spinal column, brain, intestines or tonsils.

  • Fish used in making Natura cat food such as salmon, mackerel and herring, are farm-raised while meats like rabbit and turkey are caught in the wild. All fish-based meals contain natural antioxidants and comply with United States Coast Guard regulations.

  • To provide sufficient amounts of chloride and sodium in their pet foods, Natura uses sea salt instead of regular salt to season their food.

  • Cat foods for senior cats that are over seven years old are available through the Natura line of pet food. Older cats suffer from joint and cardiovascular problems just like humans.

Ingredients in Dry Innova Cat Food

Innova Weight Management Adult Dry Cat Food 6-lb bag

Holistic ingredients not found in other, poorer quality cat food include:

  • Flaxseed
  • Herring oil
  • Sunflower oil
  • Alfalfa sprouts
  • Direct fed microbial
  • Rosemary extract

Natura canned cat food contains many all-natural ingredients such as:

  • Whole egg
  • Minerals that include essential amino acids, varieties of chelate
  • Skim milk
  • Carrots and potatoes
  • DL-methionine
  • Pyridoxine Hydrochloride

Cat owners can find this special cat food available for purchase from Pet Food Direct.


Shop at PetFoodDirect.com for great products at great prices!


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